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All shades of yellow

12 brand yellows, from the darkest to the lightest — and the numbers that actually tell them apart.

Darkest to lightest, left to right. Every band links to that brand's page — the full list, with numbers, is below.

What tells them apart

Lightness

The set runs from McDonald's at L 83% to Snapchat at L 96% — a spread of 13 points. Everything else here sits between those two.

Saturation

Snapchat is the most saturated at C 0.208; Ryanair is the quietest at C 0.160 — 1.3× less colour at the same hue angle.

Closest pair

DHL #FFCC00 and Caterpillar #FFCD11 are 0.003 apart in OKLab — close enough that most people would not name them as two different colours without seeing them together.

Hue spread

All of these are yellow by hue angle (80°–112° in OKLCH), but not by the same amount: McDonald's is at H 82° and Snapchat at H 109° — the low end sits next to orange, the high end leans into yellow-green.

Marked ≈

These publish no single official HEX — the mark is a paint colour, a gradient, or drawn in black and white — so the closest documented value is shown: Renault.

All 12 in order

McDonald's#FFBC0D L 83% · C 0.170 · H 82° IMDb#F5C518 L 84% · C 0.168 · H 90° Ryanair#F1C933 L 85% · C 0.160 · H 93° Shell#FBCE07 L 87% · C 0.176 · H 93° DHL#FFCC00 L 87% · C 0.177 · H 90° Caterpillar#FFCD11 L 87% · C 0.175 · H 91° Hertz#FFD100 L 88% · C 0.179 · H 93° Renault#EFDF00 L 89% · C 0.188 · H 104° IKEA#FFDB00 L 89% · C 0.184 · H 97° Nikon#FFE600 L 92% · C 0.192 · H 101° Best Buy#FFF200 L 94% · C 0.200 · H 106° Snapchat#FFFC00 L 96% · C 0.208 · H 109°

How to read the numbers. OKLCH describes a colour the way the eye sees it: L is lightness (0% black, 100% white), C is chroma — how much colour is left when you take the grey out — and H is the hue angle on the colour wheel. Two colours with the same L look equally strong on a page even when their HEX values look nothing alike.

Other families

red 26 blue 20 green 14 violet 9