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All shades of red

26 brand reds, from the darkest to the lightest — and the numbers that actually tell them apart.

Darkest to lightest, left to right. Every band links to that brand's page — the full list, with numbers, is below.

What tells them apart

Lightness

The set runs from Target at L 53% to Firefox at L 71% — a spread of 18 points. Everything else here sits between those two.

Saturation

YouTube is the most saturated at C 0.258; Oracle is the quietest at C 0.168 — 1.5× less colour at the same hue angle.

Same lightness, different intensity

Coca-Cola and Oracle are equally light (L 59% and L 57%), but the first is far more saturated (C 0.241 against 0.168). Side by side that reads as "louder", not as "lighter".

Closest pair

Nintendo #E60012 and H&M #E50010 are 0.002 apart in OKLab — close enough that most people would not name them as two different colours without seeing them together.

Hue spread

All of these are red by hue angle (22°–48° in OKLCH), but not by the same amount: Tesla is at H 22° and The Home Depot at H 43° — the low end sits next to crimson, the high end leans into orange.

Marked ≈

These publish no single official HEX — the mark is a paint colour, a gradient, or drawn in black and white — so the closest documented value is shown: Ferrari, Tesla, Firefox.

All 26 in order

Target#CC0000 L 53% · C 0.218 · H 29° Xerox#D92231 L 57% · C 0.214 · H 24° Oracle#C74634 L 57% · C 0.168 · H 31° LEGO#E3000B L 58% · C 0.235 · H 28° H&M#E50010 L 58% · C 0.237 · H 28° Vodafone#E60000 L 58% · C 0.238 · H 29° Netflix#E50914 L 58% · C 0.235 · H 28° Nintendo#E60012 L 58% · C 0.237 · H 28° Pinterest#E60023 L 58% · C 0.236 · H 26° Lenovo#E1251B L 58% · C 0.221 · H 29° Tesla#E31937 L 59% · C 0.226 · H 22° Coca-Cola#EA0000 L 59% · C 0.241 · H 29° Toyota#EB0A1E L 59% · C 0.239 · H 27° Adobe#EB1000 L 59% · C 0.239 · H 30° Marvel#E62429 L 59% · C 0.225 · H 27° YouTube#FF0000 L 63% · C 0.258 · H 29° Ferrari#FF2800 L 64% · C 0.247 · H 31° JBL#FF3300 L 65% · C 0.241 · H 33° Reddit#FF4500 L 66% · C 0.229 · H 35° Etsy#F1641E L 67% · C 0.189 · H 42° SoundCloud#FF5500 L 68% · C 0.217 · H 39° The Home Depot#F96302 L 68% · C 0.201 · H 43° Airbnb#FF5A5F L 69% · C 0.200 · H 22° ING#FF6200 L 69% · C 0.207 · H 42° Crunchyroll#FF640A L 69% · C 0.205 · H 42° Firefox#FF7139 L 71% · C 0.187 · H 41°

How to read the numbers. OKLCH describes a colour the way the eye sees it: L is lightness (0% black, 100% white), C is chroma — how much colour is left when you take the grey out — and H is the hue angle on the colour wheel. Two colours with the same L look equally strong on a page even when their HEX values look nothing alike.

Other families

blue 20 green 14 yellow 12 violet 9