HEX#0066B1
RGBrgb(0, 102, 177)
OKLCHoklch(50.3% 0.142 250.1)
Hue 250° (blue), lightness 50%, chroma 0.142.
See all 20 brand blues, darkest to lightest →
Taken from bmw.com — the value is in the brand's own code, not from a third-party collection.
bmw.com ↗Closest brand colors