HEX#FF00BF
RGBrgb(255, 0, 191)
OKLCHoklch(66.8% 0.286 343.8)
Hue 344° (magenta), lightness 67%, chroma 0.286.
Taken from lyft.com — the value is in the brand's own code, not from a third-party collection.
lyft.com ↗Closest brand colors