HEX#FF9900
RGBrgb(255, 153, 0)
OKLCHoklch(77.2% 0.174 64.6)
Hue 65° (orange), lightness 77%, chroma 0.174.
Taken from aboutamazon.com — the value is in the brand's own code, not from a third-party collection.
aboutamazon.com ↗Closest brand colors